Full Life
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Singapore, 9 May 2023
- Deliveroo aims to raise a donation target of S$130,000 for Food from the Heart’s Community Food Pack programme via its in-app round-up donation feature in Singapore, amounting to over 43,000 meals for beneficiaries
- The partnership is part of Deliveroo’s global Full Life campaign to support people facing hunger through doubling its fundraising target to help provide 4 million meals globally through its charity partnerships
- Deliveroo customers across ten markets will be able to donate via the Deliveroo app, with all proceeds going to local charities dedicated to fighting hunger
Customers in Singapore will be able to donate through the Deliveroo app via an option to round up their bills and donate to FFTH within the checkout page - the feature was first introduced in October 2022. With the first S$20,000 of the S$130,000 target to be matched by Deliveroo, total donations raised will go towards FFTH’s Community Food Pack programme, contributing over 43,000 meals to beneficiaries.
Alongside fundraising through the app, Deliveroo employees will also volunteer for the charity and commit to 100 hours of Community Food Pack distribution across various neighbourhoods islandwide in May, building upon previous initiatives that largely focused on specific heartlands.
This announcement comes on the back of Deliveroo’s past collaborations with FFTH, namely the charity’s Project Belanja! programme over the past two National Day seasons, School Goodie Bag and I CAN initiatives in 2021, and the Farm to Families campaign last year. Most recently, Deliveroo pledged a Community Shop fundraising initiative in October 2022 which saw Deliveroo launch its in-app donation feature. Thus far, Deliveroo has raised over S$200,000 for the charity across the last three years, supporting a wide pool of approximately 8,000 FFTH beneficiaries, an enduring testament of their commitment to provide food to those who need it.
The partnership extension is also part of a new worldwide push, which will see Deliveroo help provide four million meals globally to its charity partners in order to feed people facing hunger. Customers across all 10 international markets will be able to donate via the Deliveroo app, with all proceeds going to charities dedicated to fighting hunger and poverty.
The global network of 10 charities in 10 different markets marks an important expansion of the company’s Full Life campaign and its longstanding commitment to supporting local communities and delivering food to those who need it most.
Food insecurity is consistently found to be the most important social issue for the majority of Deliveroo customers worldwide. In Singapore, core inflation rose to 5.5% in January, the highest since November 2008.
Food is not spared from the price jump too, with hawker food inflation soaring to a 14-year high of 8.1% in December from a year earlier, according to data from the Department of Statistics. With food inflation likely to stay elevated in the remaining year, food security is becoming an increasing concern among the less fortunate.
Jason Parke, General Manager at Deliveroo Singapore said, “At Deliveroo, we want to be a force for good in the communities in which we work, and I am pleased we are expanding our partnership with Food from the Heart to support beneficiaries with Community Food Packs that can cater 43,000 meals. We have set an ambitious target of providing 4 million meals to our charity partners across the globe. Together with our fantastic customers, restaurant and grocery partners, and riders we want to play our part in helping to tackle food insecurity and hunger in Singapore and around the globe.”
Robin Lee, Chief Executive Officer at Food from the Heart said, “We are excited to be strengthening our partnership with Deliveroo, tapping on the generosity of their wide network of customers to raise funds for our beneficiaries. Price hikes hit the low-income families the hardest. Our Community Food Pack programme helps the less fortunate put food on the table and offset their living expenses. With the help of Deliveroo’s fundraising, we look forward to providing the continued food security that they need.”
ENDS
For more information, please contact deliveroo@wcommunications.sg
Notes to Editors About the Full Life Campaign From April 2023, Deliveroo’s global charity partners are:
- UK - Trussell Trust
- France - Secours Populaire
- Italy - Red Cross
- UAE - Emirates Red Crescent
- Hong Kong - Feeding Hong Kong
- Ireland - Food Cloud
- Singapore - Food from the Heart
- Kuwait - Food Box
- Qatar - Qatar Charity
The Full Life Campaign was first launched in the UK in April 2021 and aims to use Deliveroo’s unique network of riders, grocers, restaurants and customers for good and play a part in supporting the local communities in which the company works. The campaign launched with the aim of delivering food to those who face food insecurity and to date, has delivered more than 4 million meals globally.
The campaign is now live across 10 international markets and includes a network of international charity partners all fighting hunger and food insecurity.
To find out more about Deliveroo’s Full Life campaign, please visit www.deliveroofulllife.co.uk.
About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 176,000 best-loved restaurants and grocery partners, as well as around 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.
About Food from the Heart Food from the Heart is a charity founded in February 2003 by Singapore-based Austrian couple Henry and Christine Laimer, who were inspired to channel surplus food from bakeries to families in need after they read an article about bread wastage. Today, Food from the Heart is one of Singapore's foremost independent food charities with IPC status devoted to alleviating hunger through efficient distribution of food in a sustainable manner; and making a significant impact in food waste reduction.
